Please tell the Psychoanalysis of this following ad (https://youtu.be/V6ui161NyTg?si=jpH9nA-HvWVYjkG-), also try to describe the Psycho- analysis with details and mention relevant examples as well.
- Musleh Saadi
- Sep 24
- 3 min read
I will try to define the psychoanalysis of the following ad and explain with details (in points shape) with relevant examples as well.
Advertisement Description:
The ad opens with a sleek, It depicts the life of a girl who lives alone, always working on a laptop or using a mobile phone. When she is using the phone, it is obvious that she is using social media, then she sees a picture of another girl, it is her birthday and there are more than 400 likes on her picture, and she is very excited. There is a lot of pressure, there is bread, and it becomes a victim of despair, For instance, she doesn't have any talent or ability, her friends don't allow her to sit with her and even talk remotely, everyone doesn't like his work and talent, and she is a host. However, she thinks that she is tied up, she can't do anything she wants in life, she doesn't have any skills and no one else has any talent or skill.
Psychoanalytic Analysis:
The symbolism of the girl’s life:
Like a normal human’s life with a luxurious class (with the facility of everything in her life she does not live a happy life. From a psychoanalytic perspective, with the luxurious class facility of everything (Why the girl life null, frustrated, try to exotic life, etc.) because I already told you everyone doesn’t like her, don’t like her profession, talent, skill, etc. Moreover, she felt like a prison, (mentally like unstable, loneliness), she thought, if I didn't have any talent, then no one had any as well.
The Girl's Persona:
The confident and sophisticated demeanor of the girl appeals to the viewer's ego ideal – an idealized version of oneself. This creates an unconscious desire to emulate or identify with the portrayed persona and also she wants everyone to accept her (like, adopt, and again accept her talent, skills, etc). The ad taps into the viewer's aspirations and ideal self.
Unconscious Desires and Pleasure Principle:
The pleasure principle, as proposed by Freud, suggests that people seek pleasure and avoid pain. In this context, the ad may evoke unconscious desires related to the pleasure of success and social recognition. The sleek design and frustrated, tense girl’s life experience can be associated with negative, unhappiness and dissatisfaction.
Status and Superego:
The girl’s life like a girl belongs to the luxurious and normal class girl but her frustration, tense life hurt her ego and superego – the internalized societal and moral standards. This ad may leverage the superego by suggesting that everyone has a unique personality, talent, ability, and skills for success and achievement. In addition, when the girl looks In her own though and dream ( the other girl in the shape actually like an imprisonment then she feels happy and compared to her life, she is free and independent in her’s life
Defense Mechanisms:
The ad might employ defense mechanisms like idealization and fantasy. By presenting a frustrated, loneliness and tense life, the ad allows viewers to engage in a way of like think about acceptance, creating an environment of acceptance, and also adeptness of work, talent and skills, and motivation to living a normal and happy life and a way to more fulfilling lifestyle.
Colors and Imagery:
The color palette and imagery can also play a role. For instance, if the ad predominantly uses white and black, it may tap into archetypal symbols of wealth, sophistication, abnormality, frustration, and loneliness, influencing the unconscious mind, etc.
Conclusion:
To conclude my point, Please don’t try to live in life (Please don’t feel unhappiness, frustration, loneliness, etc). Furthermore, live a happy and normal life, enhance, use, and show your abilities, talents, and skills with your independence, etc. on multiple platforms. Please make friends with people who will be friends with you in every difficult time without any personal concern, Be thankful for what you have got because of your hard work and don't be arrogant about it, Whatever you have, if it is more than you need, spread it, don't pay attention to the words and tricks, tonts of your friends and others, their job is to talk and your job is to work and live your sensual, happy and pleasure life.
Impressive 👏
Informative 👍
Awesome 👍